Flaman Fitness is a proud member of the Flaman Group of Companies, which was founded in 1959 as a local agricultural retailer in the small community of Southey in southern Saskatchewan. By offering top quality products at competitive prices, and paying close attention to the needs of our customers, Flaman has grown steadily since those humble beginnings.

Flaman currently operates retail stores across British Columbia, Alberta and Saskatchewan, and our product line has expanded to include trailers, rental equipment, security products, and of course, fitness equipment.

Flaman Fitness started in the early 1990's, when company founder Frank Flaman recognized the growing market for health and fitness products. The company moved quickly and aggressively into this market, and in only a decade, we have become the largest fitness equipment retailer in Western Canada. This success has been achieved through quality products, competitive prices, and a steadfast commitment to customer service.

Guideline Fitness Superstores have been selling Exercise Equipment, and Fitness Equipment, in BC, since 1987. In 2008 Guideline Fitness merged with Flaman Fitness to become bigger, better and stronger with the company mission, of helping people achieve their fitness goals by providing professional fitness advice, quality exercise equipment, and outstanding service.
We service and repair all exercise equipment we sell.

With a team of certified fitness professionals, serving all our customers, home gym, exercise equipment and commercial fitness equipment needs.

Flaman Fitness BC employs experts who know about staying fit, educated and experienced in a wide array of cardiovascular, strength training, fitness training, and sports nutritional supplements.

Let our expert staff guide you through the wide array of exercise and fitness equipment available today.
We can demonstrate the differences in quality, craftsmanship and ergonomic design of all our, fitness and exercise equipment.

Our well-trained and knowledgeable sales consultants, will help you select the best fitness equipment and nutritional supplements for your fitness program.

Flaman Fitness B.C. committed to providing quality products and high customer satisfaction.

We keep a close relationship with the top exercise equipment manufacturers, that understand what people want in a treadmill, home gym, or weight system.

 

Over the course of Flaman’s nearly 50 year history, the Flaman name has become synonymous with quality products, reasonable prices, and outstanding customer service. Through steady expansion and innovation, the company has transformed from a rural-based reseller of grain bins that operated off of the family homestead, to a Western Canadian retail powerhouse, with locations across the prairies, a vast and diversified product line, and an ever growing base of loyal and valued customers.

BEGINNINGS

In 1959, Frank Flaman purchased a brand new baler and swather, shortly after settling on the family farm near Southey, Saskatchewan with his wife, Bernice. To make the most of his investment, he began contracting out his equipment and services to other local area producers. This was Frank’s first entrepreneurial venture, setting the stage for many, many more to come. Later that same year, Frank made another purchase, this time of 10 grain bins – although he only needed four, the larger order allowed him to qualify for dealer pricing. He promptly sold the other six for a tidy profit, rolled that amount into another bulk order, and the Flaman company was off and running.

GROWTH AND DIVERSIFICATION

Throughout the 1960’s and 70’s, Flaman steadily grew through Frank’s hard work, dedication, and business savvy. He bought in bulk, allowing him to resell his products at very reasonable prices. He accommodated his customers, giving them the option to trade in their old bins and equipment, or barter their commodities in lieu of cash purchases. And most importantly, he saw the coming trends in the marketplace (often long before his competitors), and adapted his products and services to meet them.

By the 1980’s, the Flaman name had spread far beyond the limited geographic area around Southey, and it was time for expansion. New retail stores were opened in Saskatoon and Prince Albert (additional locations soon followed, in Yorkton, Regina, Edmonton, Lethbridge and Nisku). The fast growing company was still focused on the agricultural market, but the limited product range of the early days had grown to encompass all manner of grain cleaning, handling and storage products, as well as trailers and small implements. No man (not even Frank) could possibly oversee everything that Flaman was now involved in, but luckily, he had the perfect people in place to help him—his three sons, Rudy, Don and Steve. Each took over management of one of the Saskatchewan locations, while Frank himself headed off to Alberta to help establish the company’s presence there.

In the 1990’s, Frank’s focus shifted from geographic expansion to diversification. Flaman Fitness was one such venture – starting out with only a few treadmills, the division has now become Western Canada’s largest fitness equipment retailer. Flaman Rentals was another – with the cost of equipment always climbing, producers quickly embraced the idea of renting the items they only needed occasionally. There are now close to 100 Flaman Rental dealerships scattered across Western Canada and the United States. A third was the move into security and surveillance – Flaman is now a major player in camera and alarm systems.

Through it all, the Flaman focus has never wavered from its customers. It was their needs that drove the company’s growth and diversification, and it is their needs that remain Flaman’s first and foremost priority.

FLAMAN TODAY

Today, the Flaman Group of Companies operates eight fully owned retail locations, and employs over 200 people. Close to 100 Flaman Rental dealerships expand the company’s reach even further. Despite its growth, Flaman is still guided by the same principles that Frank founded the company on – sell at reasonable prices, conduct business fairly and responsibly, and above all else, treat the customer with unwavering friendliness and respect.

BEYOND RETAILING

In addition to being a savvy businessman, Frank Flaman is also a respected philanthropist. Under his guidance, the Flaman Group of Companies has long been involved in supporting local charities and causes. In recent years, these efforts have been greatly expanded with the establishment of the Frank Flaman Foundation.

The Frank Flaman Foundation exists to enhance the quality of life for poor, suffering and needy people, both locally and globally. The Foundation contributes funds and manpower to a wide range of charities, including World Vision, Change for Children, Operation Eye Sight, and the Mother Teresa Missionaries of Charity. As the Flaman Group of Companies continues to grow, so too will the work of the Frank Flaman Foundation.

ABOUT THE FRANK FLAMAN FOUNDATION

The Frank Flaman Foundation was created to assist existing charitable organizations provide their valuable services to the community. The projects are funded by Frank's share of the company profits and private donations. For many years, Frank Flaman has helped with countless charities and organizations throughout the world.

For over 15 years, Frank Flaman has personally funded and helped countless charities, both locally and around the globe. In 2005, he formally established the Frank Flaman Foundation to expand these philanthropic efforts, and in only two years of existence, it has already brought aid to thousands worldwide.

The Frank Flaman Foundation is funded by Frank's share of the profits from the Flaman Group of Companies, and by private donations. The number of organizations that have received support from the Foundation is too long to list, but includes both local and global charities - to Frank, a needy person is a needy person, whether they live just down the street or thousands of miles away.

OUR CHARITY PROJECTS

The Frank Flaman Foundation was created to assist existing charitable organizations provide their valuable services to the community. The projects are funded by Frank's share of the company profits and private donations. For many years, Frank Flaman has helped with countless charities and organizations throughout the world.

Locally, some of these charities include:

• Option Services – Surrey, BC - February 2009
• WIN House (Edmonton Women's Shelter Ltd.)
• ADF (the Alberta Diabetes Foundation)
• Kids Kottage (promoting the health and well being of children/their families & helping end child abuse & neglect)
• Catholic Social Services (offering over 100 programs) to all faiths and cultures throughout central and NE Alberta)
• Lurana Shelter (meeting the needs of women and children fleeing from domestic violence)

Global charities include:

• Operation Eye Sight; with Frank's donations over 5,000 individuals in the developing world have had their eyesight restored
• Mother Teresa Missionaries of Charity (serving the "poorest of the poor" with more than 500 missions in over 100 countries in the world
• World Vision (working with children, families, and communities to overcome poverty and injustice)
• Change for Children; promoting action for systemic change and sustainable development by nurturing community and supporting the poor to help achieve an increased, active role in promoting peace, democracy, human rights, and improved living conditions throughout the world.
• Mennonite Central Committee: The Frank Flaman Foundation assists MCC in their quest to ensure sustainable food sources, adequate housing, education and independent living!.